Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with TripStop.

We may collect the following categories of information.

A. Information You Provide Directly

When you voluntarily provide information to us, we may collect information such as:

• First and last name;
• Email address;
• Telephone or mobile phone number;
• Mailing or other address information;
• ZIP code;
• Information submitted through contact or inquiry forms;
• Preferences you provide;
• Information you provide when requesting TripStop updates;
• Information you provide when signing up for Road Pass information or other programs;
• Employment application information when submitted through TripStop or an authorized employment platform;
• Feedback, questions, comments, or other communications you send to us; and
• Other information you choose to provide.

Please do not submit sensitive personal information through general Website forms unless we specifically request it and provide an appropriate method for submitting it.

2. Information Collected Automatically

When you visit the Website, certain information may be collected automatically through your browser, device, or similar technologies.

Depending on the Website’s configuration, this may include:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Language and general preferences;
• Pages or content viewed;
• Date and time of Website access;
• Referring and exit pages;
• Approximate location derived from IP address;
• Website interactions;
• Search activity conducted on the Website;
• Clicks and navigation behavior;
• General usage information; and
• Information about how you interact with our digital communications.

We may collect this information through cookies, pixels, tags, local storage, analytics technologies, log files, and similar technologies.

3. Location Information

Certain Website features may allow you to find a TripStop location near you.

Depending on the feature and your device settings, location functionality may use:

• Information you voluntarily enter, such as a city, state, or ZIP code; or
• Device-based location information if you expressly permit the Website or a related service to access your location.

You can generally control location permissions through your browser or device settings.

TripStop does not require you to provide precise location information simply to browse the Website.

If a particular feature requires location access, we will provide appropriate notice and, where required, obtain your permission before accessing precise location information.

4. Cookies and Similar Technologies

TripStop and certain third-party service providers may use cookies and similar technologies to operate and improve the Website.

These technologies may be used for purposes such as:

• Keeping the Website functioning;
• Remembering preferences;
• Understanding Website traffic;
• Measuring Website performance;
• Improving user experience;
• Detecting security issues;
• Understanding how visitors interact with our content;
• Measuring marketing campaigns; and
• Supporting advertising or other marketing activities, where applicable.

Cookies may be session-based or persistent.

You may be able to control cookies through your browser settings. Certain Website features may not function properly if cookies are disabled.

Where required by applicable law, TripStop will provide additional cookie disclosures and choices.

5. How We Use Personal Information

We may use personal information for legitimate business and operational purposes, including to:

Provide and operate our Website

• Provide Website functionality;
• Respond to requests and inquiries;
• Provide information about TripStop locations;
• Improve Website functionality and performance;
• Maintain and troubleshoot the Website; and
• Provide requested services and features.

Communicate with you

• Respond to questions and requests;
• Send requested information;
• Provide updates you have requested;
• Communicate about promotions or offers where permitted;
• Provide Road Pass information;
• Send service-related communications; and
• Respond to feedback.

Improve our business

• Understand customer needs and preferences;
• Analyze Website usage;
• Improve products, services, food offerings, and customer experiences;
• Develop new services and features;
• Evaluate marketing performance; and
• Support business planning and operations.

Protect TripStop and others

• Detect and prevent fraud;
• Protect the security of our Website and systems;
• Investigate suspected misuse;
• Enforce our Terms & Conditions;
• Protect our customers, employees, locations, and property; and
• Comply with applicable legal obligations.

Employment

If you apply for a position through TripStop or an authorized employment provider, we may use the information you provide to:

• Process your application;
• Evaluate your qualifications;
• Communicate with you about employment opportunities;
• Conduct employment-related screening where applicable and permitted; and
• Manage recruitment and hiring activities.

6. How We Share Personal Information

We may disclose personal information in the following circumstances.

Service Providers

We may share information with companies and individuals that provide services on our behalf, such as:

• Website hosting;
• Website development and maintenance;
• Analytics;
• Marketing and communications;
• Email services;
• SMS/text messaging services;
• Customer support;
• Data storage;
• Security;
• Employment and recruiting services;
• Form-processing services;
• Location and mapping services; and
• Other technology or business services.

These providers may access personal information only as reasonably necessary to perform services for TripStop and subject to applicable contractual or legal requirements.

Affiliates and Related Entities

We may share information with TripStop affiliates, subsidiaries, or related entities where reasonably necessary for business operations, customer service, security, administration, or other purposes described in this Privacy Policy.

Business Transactions

Personal information may be disclosed as part of an actual or prospective:

• Merger;
• Acquisition;
• Financing;
• Reorganization;
• Sale of assets;
• Sale or transfer of a business; or
• Similar corporate transaction.

Legal and Safety Purposes

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with applicable law;
• Respond to lawful requests from government authorities;
• Protect the rights, property, or safety of TripStop;
• Protect customers, employees, or others;
• Detect or investigate fraud or security incidents; or
• Enforce our agreements.

7. Sale or Sharing of Personal Information

TripStop does not sell personal information for monetary consideration in the ordinary sense unless expressly stated otherwise in an applicable privacy notice.

However, certain privacy laws, including the California Consumer Privacy Act (“CCPA”), may define “sale” or “sharing” more broadly than ordinary commercial usage.

For this reason, TripStop will assess whether its use of advertising, analytics, cookies, pixels, or other technologies constitutes a “sale” or “sharing” under applicable privacy laws.

The Website does not currently use cross-context behavioral advertising, retargeting, or similar technologies that would constitute “sharing” under applicable state law. If that changes, TripStop will update this Privacy Policy and, where required, provide consumers with appropriate opt-out mechanisms.

8. Advertising and Analytics

TripStop may use third-party analytics, advertising, and marketing technologies to understand Website activity and measure the effectiveness of marketing campaigns.

The Website currently uses Google Maps and related Google location services to power the store-finder. TripStop does not currently operate Google Analytics, Google Ads, Meta Pixel, or similar advertising pixels on the Website. If analytics or advertising technologies are added, this section will be updated.

These services may collect information such as:

• IP address;
• Device or browser information;
• Website activity;
• Referring URLs;
• Advertising identifiers;
• Cookie identifiers;
• General location information; and
• Interaction with advertisements or Website content.

Where required, TripStop will provide appropriate privacy choices or opt-out mechanisms.

9. Email Communications

If you provide your email address, TripStop may use it to respond to your inquiry, provide requested information, or send communications for which you have subscribed or otherwise provided appropriate consent.

Marketing emails may include information about:

• Promotions;
• Deals;
• New TripStop locations;
• Products and food offerings;
• Road Pass;
• Events;
• News; and
• Other TripStop updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the applicable email.

Unsubscribing from marketing communications does not necessarily stop transactional or service-related communications.

10. Text Messages and Mobile Communications

TripStop may offer SMS or text-message programs, including promotional, loyalty, Road Pass, or service-related communications.

The Website does not currently operate an SMS or text-message program. If TripStop launches such a program, additional terms may apply, including:

• Message frequency;
• Message and data rates;
• Enrollment requirements;
• Opt-out instructions;
• Help instructions; and
• Consent requirements.

You may opt out of a TripStop text-message program by following the instructions provided in the applicable program.

TripStop will not condition a purchase on consent to receive marketing text messages where prohibited by applicable law.

11. Road Pass and Road Pass Rewards

TripStop may launch or operate Road Pass or Road Pass Rewards, a customer loyalty and engagement program.

If you provide information to receive Road Pass updates before the program launches, we may use that information to:

• Notify you about the Road Pass launch;
• Provide information about the program;
• Communicate program updates;
• Contact you about relevant TripStop promotions; and
• Manage your request or subscription.

Once Road Pass is operational, additional information may be collected depending on the features offered by the program.

Road Pass may have a separate Privacy Notice and Terms & Conditions.

If separate program terms or privacy disclosures apply, they will supplement this Privacy Policy.

12. Employment Information

TripStop may provide links to external employment and recruiting platforms.

If you apply for employment through a third-party platform, your information may be collected directly by that platform and processed according to its own privacy policy.

TripStop may receive information from such platforms for recruitment and employment purposes. Employment applications may currently be processed through Paychex or another authorized employment provider identified on the applicable careers page.

13. Third-Party Websites and Services

The Website may contain links to third-party websites, applications, social-media platforms, mapping services, employment platforms, or other services.

TripStop does not control third-party privacy practices.

When you leave the TripStop Website or interact with a third-party service, the third party’s privacy policy and terms may apply.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

14. How We Protect Personal Information

TripStop takes reasonable measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

Security measures may include administrative, technical, and organizational safeguards appropriate to the nature of the information and the risks involved.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

The FTC recommends that businesses identify what personal information they hold, limit collection and retention to legitimate business needs, restrict access, and maintain appropriate security practices.

15. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the requested services;
• Fulfill the purposes described in this Privacy Policy;
• Maintain appropriate business and financial records;
• Resolve disputes;
• Enforce agreements;
• Detect and prevent fraud;
• Comply with legal, regulatory, tax, accounting, or reporting obligations; or
• Establish, exercise, or defend legal claims.

Retention periods vary depending on the type of information, the purpose for which it was collected, applicable legal requirements, and our legitimate business needs.

We do not retain personal information indefinitely when there is no legitimate business, legal, or security reason to do so.

The FTC recommends retaining sensitive information only as long as there is a legitimate business need or legal requirement to keep it.

16. Children’s Privacy

The TripStop Website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the Website.

If we learn that we have collected personal information from a child under 13 without appropriate parental consent where required by law, we will take reasonable steps to delete that information.

If you believe that a child has provided personal information to TripStop, please contact us using the information provided below.

The Children’s Online Privacy Protection Act (“COPPA”) imposes specific requirements on covered websites and online services that collect personal information from children under 13.

17. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights concerning your personal information.

These rights may include:

• The right to know or access personal information we collect about you;
• The right to request correction of inaccurate personal information;
• The right to request deletion of personal information;
• The right to obtain a copy of certain personal information;
• The right to opt out of certain sales or sharing of personal information;
• The right to limit certain uses of sensitive personal information;
• The right to opt out of certain targeted advertising;
• The right to withdraw consent where processing is based on consent; and
• The right to appeal certain privacy-request decisions.

Not every right applies to every consumer or every situation.

Applicable exemptions, limitations, verification requirements, and other conditions may apply.

18. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act (“CCPA”), as amended, applies to TripStop’s processing of your personal information, you may have additional rights under California law.

These may include rights to:

Right to Know

You may have the right to request information about the categories and specific pieces of personal information we collect, use, disclose, sell, or share, subject to applicable exceptions.

Right to Delete

You may have the right to request deletion of personal information we have collected from you, subject to legal and other exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Opt Out

You may have the right to opt out of certain sales or sharing of personal information, including certain forms of targeted advertising where legally defined as “sharing.”

Right to Limit

In applicable circumstances, you may have the right to limit certain uses or disclosures of sensitive personal information.

Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising privacy rights granted by applicable law.

California’s privacy regulations require covered businesses to provide comprehensive information about their information practices and applicable consumer rights.

19. How to Exercise Your Privacy Rights

To submit a privacy request, contact us using one of the methods below:

Email: support@tripstopmarkets.com

Web Form: Use our Contact Us page to submit a privacy request.

Mail: TripStop Inc., 721 Blue Ridge Blvd, Roanoke, VA 24012

Phone: (540) 523-1804

When submitting a request, please provide enough information for us to reasonably verify your identity and understand your request.

We may need to request additional information to verify that you are the person whose information is the subject of the request or an authorized representative.

We will use information provided in connection with a privacy request only as reasonably necessary to verify and process the request, comply with applicable law, and maintain records of the request.

20. Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may require:

• Proof that you authorized the agent;
• Verification of your identity; and
• Additional information required by applicable law.

21. Appeals

If applicable law provides you with a right to appeal TripStop’s decision regarding a privacy request, you may submit an appeal using the same contact method provided for privacy requests.

Email: support@tripstopmarkets.com

Please include:

• The nature of your original request;
• The date of the request;
• The reason you believe the decision should be reconsidered; and
• Any information supporting your appeal.

TripStop will process applicable appeals in accordance with the requirements of applicable law.

22. Notice at Collection

Where required by applicable law, TripStop will provide a Notice at Collection at or before collecting personal information.

A Notice at Collection may identify:

• Categories of personal information collected;
• Purposes for collection and use;
• Whether information is sold or shared;
• Applicable retention periods or criteria;
• Applicable consumer rights; and
• Other information required by law.

For California consumers, the California Privacy Protection Agency states that the Notice at Collection must provide timely information about categories of personal information, purposes, sale/sharing practices, retention, and other required disclosures.

TripStop may provide these disclosures through contextual notices on individual forms, pages, or features rather than relying solely on this Privacy Policy.

23. Sensitive Personal Information

TripStop does not intentionally request sensitive personal information through general Website forms unless necessary for a specific and disclosed purpose.

Depending on applicable law, sensitive personal information may include information such as:

• Government identifiers;
• Account credentials;
• Precise geolocation;
• Certain financial information;
• Certain health information;
• Certain demographic or biometric information; and
• Other information defined as sensitive under applicable law.

If a TripStop service requires sensitive personal information, TripStop will provide appropriate disclosures and handle such information in accordance with applicable law.

24. Financial Information and Payments

The TripStop Website may provide information about products, services, promotions, or locations.

The Website does not currently process online payments, purchases, or collect payment-card information. If online ordering or payment functionality is introduced, payment information may be processed by TripStop or an authorized third-party payment provider.

TripStop does not need to retain complete payment-card information when a third-party payment processor can securely process the transaction.

Any third-party payment provider may have its own privacy policy and terms.

25. Geolocation and Store-Finder Services

TripStop may use mapping or location services to help customers find nearby stores. The Website currently uses Google Maps and Google Places for store-finder functionality.

Depending on the functionality used, these services may receive information such as:

• Search terms;
• ZIP code;
• City or state;
• Approximate location; or
• Precise device location where the user grants permission.

Third-party mapping services may process information according to their own privacy policies.

26. Do Not Track Signals

Some web browsers provide “Do Not Track” signals.

Because there is not a universally accepted technical standard for responding to all such signals, the Website may not respond to browser-based Do Not Track signals unless required by applicable law.

Where required by applicable law, TripStop will honor applicable privacy preference signals or provide the required mechanism for consumers to exercise applicable opt-out rights.

27. International Visitors

TripStop is a U.S.-focused business and the Website is primarily intended for users in the United States.

If you access the Website from outside the United States, your personal information may be processed, stored, or accessed in the United States or other locations where TripStop or its service providers operate.

Privacy protections in those locations may differ from those in your country or region.

By using the Website, you acknowledge that your information may be processed in accordance with applicable U.S. law and this Privacy Policy, subject to any rights that cannot lawfully be waived.

28. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our services;
• Website functionality;
• Data practices;
• Technology;
• Applicable laws;
• Business operations; or
• Privacy requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If required by law, we will provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

29. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or TripStop’s privacy practices, please contact us:

TripStop Inc.

721 Blue Ridge Blvd, Roanoke, VA 24012

Email: support@tripstopmarkets.com

Phone: (540) 523-1804

For privacy-rights requests, please use the contact methods identified in the How to Exercise Your Privacy Rights section above.

30. Effective Date

Effective Date: October 6, 2026

Last Updated: October 6, 2026

Make Every Trip Better.

TripStop is committed to providing a convenient, welcoming experience while respecting the privacy of the people and communities we serve.